Since its inception in 1998, Too Faced Cosmetics has earned a reputation for being trendy, irreverent, innovative, and fun–much like Jerrod himself. From unique products and packaging, to shade names with a wicked sense of humor and undeniably glamorous formulas, Too Faced truly lives up to the brand's philosophy: "Why be pretty when you can be gorgeous?"
Too Faced is a name that has become synonymous with style and continues to set the trends that dominate the fashion magazines. And while one foot is firmly planted in fashion, the other is swimming in celebrity. As a makeup staple on the set of some of today's hottest movies and T.V shows, as well as the red carpet, many of Too Faced's products are becoming as famous as the characters they were named after. From Marcia Marcia Marcia, George and Weezie, to Steel Magnolias, screen-inspired shade names have fast become another Too Faced signature.
With a growing roster of trendsetting shadow shades, high-tech lip plumpers (Lip Injection), why-didn't-I-think-of-that innovations (Liquif-Eye, which transforms eye shadow into liquid liner), and a collection of cute-as-punch palettes, which have amassed a major following of their own (The Quickie Chronicles), Too Faced has come a long way from paper cups and found a niche in the makeup market. As one of the chicest–and quirkiest–cosmetic brands around, Too Faced encourages us to unleash our inner starlet and steal the spotlight by giving us makeup that's glamorous, fun, and has a sense of humor. And, really, what could be more fabulous than that?